Evelyn Starr – Medium

Evelyn Starr

Try Me

Reader note: This November my company turns 25 years old. As a reward for this milestone, I am taking a sabbatical from now through the end…

Sep 17

Try Me

Sep 17

Panera’s Cost Cutting Is Costing Them Customers

When my biweekly cleaning service arrives to clean our house, my son AJ and I go out to lunch to get out of their way.

Jul 15

Panera’s Cost Cutting Is Costing Them Customers

Jul 15

Your Brand’s Future Starts Here…

I never paid attention to the type of plane I was flying in until March 12, 2019.

Jun 12

Jun 12

The High ROI of Handwritten Thank You Notes

I know the day I got on renown marketing consultant Mark Schaefer’s radar: October 25, 2017.

Apr 26

The High ROI of Handwritten Thank You Notes

Apr 26

Alex and Ani: A Billion-Dollar Brand at 10, Barely Alive at 20

Two days before my daughter Fiona’s bat mitzvah in June 2013, my mother-in-law’s cousin Beth dropped off a beautifully-wrapped, 3 ½-inch…

Mar 14

Black 3 1/2" square jewelry box with Alex and Ani on it in gold capital letters, surrounded by silver wire bracelets bearing charms featuring a script letter F, a Jewish star, a Claddagh, a purple gemstone, a weathered silver flower with a pearl in the middle, and a tree of life

Mar 14

How Canceling Meetings Can Hurt Your Personal Brand

A consultant friend recommended me to one of his colleagues who was searching for podcast guests, urging him to interview me.

Feb 8

quotes in different colors and fonts saying current meeting running late, last minute client request, got a fire to put out, I’m stuck in traffic, Can we reschedule? A private matter arose, next week would be better, something came up, Sorry I can’t make it, I have a family emergency

Feb 8

Inbox Detox

My husband Dan had an anguished look a couple of weeks ago. He asked me a question that tugs at the heartstrings of any marketer.

Dec 15, 2023

a laptop computer inbox with many colorful envelopes swirling out of it

Dec 15, 2023

Give Your Customers a Sign

After picking organic raspberries in Concord, Massachusetts one sweltering August Sunday, my husband Dan and I headed for refreshment to…

Nov 9, 2023

Give Your Customers a Sign

Nov 9, 2023

Masterclass Makes an Adolescent Error

I spent some quality time with David Sedaris a couple of weeks ago.

Oct 13, 2023

Masterclass home page showing Natalie Portman, Serena Williams, and the tagline Learn from the best, be your best.

Oct 13, 2023

Jamming in Paris

When searching for family activities for our Paris vacation this summer, I found a 3-hour chocolate and patisserie walking tour.

Sep 15, 2023

Jamming in Paris

Sep 15, 2023

Evelyn Starr

Evelyn Starr

Author of Teenage Wastebrand, brand strategist, specializing in help for brands in adolescence, brands that have stalled after initial success

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