Evelyn Starr – Medium

Evelyn Starr

The High ROI of Handwritten Thank You Notes

I know the day I got on renown marketing consultant Mark Schaefer’s radar: October 25, 2017.

5 min readApr 26, 2024

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The High ROI of Handwritten Thank You Notes

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Evelyn Starr

Alex and Ani: A Billion-Dollar Brand at 10, Barely Alive at 20

Two days before my daughter Fiona’s bat mitzvah in June 2013, my mother-in-law’s cousin Beth dropped off a beautifully-wrapped, 3 ½-inch…

9 min readMar 14, 2024

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Black 3 1/2" square jewelry box with Alex and Ani on it in gold capital letters, surrounded by silver wire bracelets bearing charms featuring a script letter F, a Jewish star, a Claddagh, a purple gemstone, a weathered silver flower with a pearl in the middle, and a tree of life

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Evelyn Starr

How Canceling Meetings Can Hurt Your Personal Brand

A consultant friend recommended me to one of his colleagues who was searching for podcast guests, urging him to interview me.

5 min readFeb 8, 2024

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quotes in different colors and fonts saying current meeting running late, last minute client request, got a fire to put out, I’m stuck in traffic, Can we reschedule? A private matter arose, next week would be better, something came up, Sorry I can’t make it, I have a family emergency

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Evelyn Starr

Inbox Detox

My husband Dan had an anguished look a couple of weeks ago. He asked me a question that tugs at the heartstrings of any marketer.

8 min readDec 15, 2023

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a laptop computer inbox with many colorful envelopes swirling out of it

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Evelyn Starr

Give Your Customers a Sign

After picking organic raspberries in Concord, Massachusetts one sweltering August Sunday, my husband Dan and I headed for refreshment to…

7 min readNov 9, 2023

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Give Your Customers a Sign

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Evelyn Starr

Masterclass Makes an Adolescent Error

I spent some quality time with David Sedaris a couple of weeks ago.

6 min readOct 13, 2023

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Masterclass home page showing Natalie Portman, Serena Williams, and the tagline Learn from the best, be your best.

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Evelyn Starr

Jamming in Paris

When searching for family activities for our Paris vacation this summer, I found a 3-hour chocolate and patisserie walking tour.

7 min readSep 15, 2023

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Jamming in Paris

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Evelyn Starr

Twitter Has Bigger Problems Than Its Rebrand to X

The closest I’ve come to liking Elon Musk was during his SNL opening monologue on May 8, 2021.

8 min readAug 22, 2023

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Twitter Has Bigger Problems Than Its Rebrand to X

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Evelyn Starr

Barbie’s Breakthrough Brand Building

I didn’t have a Barbie doll when I was growing up. That was by design.

9 min readAug 2, 2023

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Evelyn Starr

How Your Brand Can Take a Stand Without Getting Panned

I didn’t have to convince my children to stay off their cell phones when they had friends over.

11 min readJun 15, 2023

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Evelyn Starr

Evelyn Starr

Author of Teenage Wastebrand, brand strategist, specializing in help for brands in adolescence, brands that have stalled after initial success

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